The Gallery
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0m-DVXvNbzf2j_95LLWLY3Fo4uRsrtnEXZPIGmRKEcVbWoZe93Jr2Ys2R2kXRHREE9u9nS7GnFUkh5E2ximX9A-XuDluET8KINFbwZ6uzBNhuTkR1vDap9YDcqprdTcLcxWl2bIhbzU4/s200/ocaauth083.jpg)
I think that I will tackle the exercise from a merchandising perspective.
As this design was originally created as a logo, I think it already has at least the basis of a merchantable graphic, particularly combined with cooking and/or kitchen ware.
Looking at it with a view to having it printed on an apron and perhaps a matching mug, I decide to try a couple of cropped images to get rid of some of the area around the fish.
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I think they look better, and I feel that either would work.
I looked at several web sites that print aprons, Ideally a site where a visual of how the finished product is likely to look would be favourable.
Pricing turned out to be a moveable feast. Plain aprons started out deceptively cheap then as one off charges and print charges were added pricing looked less appealing and across a selection of companies pricing was relatively comparable for single items. Of course price per item comes down where larger quantities are ordered.On one site a quote for a single finished item was £28 whereas 4 was quoted at £52
I chose a site with a very good upload and dynamic design facility; which gave the purchaser tools for image placing and sizing and adding text. For the price of one apron on other sites I was able to order an apron and a matching mug.
Having now received my apron and mug,, which has taken less than a week!. I can review the results. The design looks very good on the mug but perhaps my positioning is wrong, I did make a point of looking at mugs in various shops and stores, I was left with the impression that the design generally is applied facing the drinker. So I kind of followed that. since then nearly every design I have seen faces away.
The design, to my mind, doesn't work as well on the apron I think it is too large and the design looks a bit flat whereas the gloss finish on the mug brings the design to life. It doesn't help that on the apron the design has not been printed straight, I was aware of it as soon as I unfolded it.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0tiMbAUWMHfLb4FU44J3R1VvQsBAH24Pq6A3Qp2Q_hNbx24_JgduIFbJnefB_ZZXUbGoYgPWx8vFEBhWhZRWe5joWh9WageAY3W8AKiuQd1TyRMmqXywsjfeyTLh2jBXjCwpQmN78xpU/s320/Untitled+artwork-6.jpg)
Of course where a production run was planned these initial pieces could be seen as proofs where minor tweeks could be incorporated before production.
On reflection the crab claw image that I included in the gallery would make a nice image to use on the apron.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYpzk86ASKvA7sCcBwXwww5JcVxhnjuCqAHxP-94lFD9QYFRDMaQZzTe8_RixYWmmkLE4QSnUbBzznEjUcwm16f6i3iwX024OvU9Xct6zf3iKpIsqNoQns-Y3tr-LWqB2gTJVsNY15O4Q/s320/authex7.jpg)
I printed off a copy cropped it and pinned it to the apron, I thought that the diamond shape would suit the apron I was surprised to find that I was as equally unconvinced with this design as was with the design that I used.